The Blog

Check out our blog to stay up-to-date on the latest App Store Optimization trends, strategies and news. The App Store and Play Store are constantly evolving and growing, and being in the know is crucial to your app's success.
Apple Case Study
Part 1: iOS 11 Subtitle, should you use it yet?

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

Marketing
Your app’s biggest ASO challenges, solved

Earlier this week, we challenged you to try our App Store Optimization Checklist to determine the state of your ASO strategy. How did you do? Chances are you may have made a little progress in a few areas, are completely missing out on others, or maybe this is your first real look at what you […]

Marketing Tips & Tricks
The ASO Checklist Challenge

Does your app pass the ASO Checklist Challenge? So you have an app and you want it to have the best chance it could have at succeeding in the app stores. You have spent endless hours pouring over your app’s UX  and UI, your promotional marketing mix, and still, you know you aren’t reaching your […]

Google Tips & Tricks
Google Increases Title Character Limit for Apps

As of today, developers are now able to utilize up to 50 characters for their Google Play Store app’s title. The previous limit of 30 characters made it a challenge for apps to utilize their main keywords. An app’s title is one of the most important parts of App Store Optimization and, when properly optimized, can […]

Apple News
Apple WWDC 17 New App Store

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Apple Tips & Tricks
Leverage Apple Search Ads for ASO

Apple’s Search Ads are a fantastic way to gain visibility for your app, and in a lot of our experiences, a relatively cheap way. The platform provides a great way for developers to inject their app in front of users for even the most competitive keywords. So how can you use this platform to help your […]

Case Study Tips & Tricks
Toy Store Optimization and Re-engagement

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]

Tips & Tricks
5 Key Trends Shaping ASO in 2017

App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify their algorithms, and fix a largely broken app discovery process, ASO becomes a greater challenge for a lot of app developers and marketers. In this article, we’ll touch on a couple of the most recent […]

Google News
Google Play [Finally] Catches the App Engagement Wave

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

News
The Future of ASO in 2017 and Beyond

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

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