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Keep up with the latest ASO and mobile news. Our blog is home to articles about App Store Optimization, mobile trends, new apps and content delivered by the biggest names in mobile! Subscribe to our newsletter to make sure you get the most recent content delivered directly to your inbox!

Tips & Tricks

When is my app fully optimized?

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

Apple News

Apple Algorithm Update | November 2015

In early November, Apple released its latest algorithm updates that determine said search results within the App Store. While this is something Apple continuously improves upon, the latest version made such dramatic changes to search results that mobile app developers and industry observers couldn’t help but chime in. If you work in the marketing industry, […]

Apple Tips & Tricks

Common Keyword Mistakes: iTunes Connect

The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let’s review some of the most common iTunes Connect keyword mistakes.   Less than 100 characters: iTunes […]

Tips & Tricks

How hard is App Store Optimization?

The goal of App Store Optimization is to generate organic downloads. App Store search makes up a large percentage of total App Store downloads, but not all companies are taking advantage. Why? Plain and simple, App Store Optimization is hard. Correction, GOOD App Store Optimization is hard. A couple extra users per day might be […]

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