Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting to determine if developer’s should utilize the subtitle field yet, or wait for iOS 11 to be released.   In Test 1, we used an app that had around 15 characters in its title, and we […]

iOS 11 is coming, and bringing with it a number of changes. One of the most important changes is that the app title field is now limited to 30 characters (changed from 50). App developers have long used the title to inject their top keywords. The title is the most weighted App Store element in […]

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]