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Apple News

iOS 14 is Here

Yesterday was the day of Apple’s unveiling of the new Watch 6 and iPad Air. While we didn’t get a new iPhone, we did finally get a release date for iOS & iPadOS 14 — September 16 (TODAY). Here are some of the key highlights for the iOS 14 release, as well as some new […]

Apple News

Apple Delays IDFA Limitations

We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC (You can catch our recap here), Apple had announced that developers would have to specifically ask users to allow tracking. This had big implications for revenue […]

Apple Tips & Tricks

Should you apply for Apple Arcade?

A few months ago, Apple launched their premiere gaming service, Apple Arcade. Apple carefully curates games to launch on the Apple Arcade platform, which costs $5.99/month. They tout their gaming service as containing “Games the redefine games.” Sounds pretty great, right? Any developer can pitch their game to Apple Arcade, but should you? Let’s look […]

Apple

Here comes iOS13

Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasing iOS13 on September 19, with the latest iPhones, iPads and Watches heading out soon after. In case you missed […]

Case Study

The #1 Photo Editor’s ASO

The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “photo editor.” With a volume of 77 and over 30,000 apps across iPhone and iPad, getting into the top 10 is […]

Case Study Spotlight

Adding sprinkles to Dunkin’s ASO

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

Apple Tips & Tricks

Leveraging Apple’s What’s New text for ASO

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Tips & Tricks

How to capitalize on major events to boost installs | Super Bowl 52

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]

Apple Tips & Tricks

iPhone X is changing the app industry

The iPhone X is finally here and along with all its fancy new Face ID technology, it’s bringing with it huge changes to the app industry. Let’s examine the tip of the iceberg now that the device has been in users’ hands for a week.   New Competition 2018 will be the year of AR […]

Apple

Bad Apple Search Ad management is hurting your app

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

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