The Blog

The app industry is a volatile market. There is a potential for huge gains and equally unforeseen dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app? Keep an eye on the competition. It’s important to track […]

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]

It’s highly coveted, elusive and if you can land one, it’s going to pay off big time. It’s the feature spot in the App Store! When you secure a featured spot in the App Store, you are sure to see a spike in downloads and installs. Just check out the results that two of our […]

If you’ve been following our blog, you’re starting to really understand how to market your app with App Store Optimization. But you aren’t going to settle for the basics. You want to learn more about getting your app in front of users and converting more downloads! Ready for your next lesson? Here’s why we love […]

The importance of having at least one app preview is at an all time high starting today, thanks to the release of iOS 11 and the updated App Store. The new App Store now autoplays previews. You can have up to three app previews and each preview can be up to 30 seconds long. Unless you’ve […]

The new App Store is here Today, Apple announced the new iPhone 8 and iPhone X and with those comes iOS 11 and a newly redesigned App Store. So the question is, how can you take advantage of the new App Store for your app? 1. Get in on Apple Search Ads Apple Search Ads […]

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]

User retention is the biggest post-install challenge. As you are reading this, there are over 5 million apps available in the App Store & Play Store. Mobile users have more choices than ever and just because they choose to download your app doesn’t mean they’re going to stick around. Head of Rider Growth at Uber, […]