The Blog

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements in accessibility, and the addition of Apple Intelligence features all work together to redefine the user experience. Apps that adapt quickly will not only look current but also stand out in an increasingly competitive landscape. […]

Apple introduced App Tags at WWDC and they’re now being rolled out to various apps throughout the App Store. These tags are “AI-generated and then human-reviewed”, giving apps descriptive labels that highlight content, features, or themes. This creates both opportunities and risks. Relevant tags can improve discoverability, but irrelevant or misleading ones may confuse users […]

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These changes make interacting with voice search more intuitive, helping users discover apps more efficiently. Key Updates to Play Store Voice Search The redesigned voice search now includes a bottom sheet that shows recent searches which […]

Apple recently announced tax and pricing updates that affect apps and in-app purchases in several countries. These changes may impact developer proceeds, making it important to understand what’s changing, which markets are affected, and how to adjust. What’s New The updates apply to Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. Apple has adjusted the […]

Sideloading has always been part of what makes Android different. It gives users the freedom to install apps from outside the Play Store, and it has given developers flexibility in how apps are tested, shared, and distributed. That openness is still part of the platform, but will look different soon. Starting this year, any developer […]

Google is testing a new Gemini-powered feature in the Play Store that lets you ask specific questions about an app to get clear, instant answers right on the app’s page. It’s designed to make understanding apps easier and save you time digging through reviews or descriptions. “Ask Play About This App” This new feature utilizes […]

Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

Google Play’s “Custom Audiences” feature is a powerful targeting tool that allows developers and marketers to create more personalized and effective app campaigns within the Google Play ecosystem — particularly when running campaigns through Google App Ad Campaigns or managing in-app promotions. Custom audiences are groups that developers create using user data. These groups help […]

Tips for Great Google Play Graphics An app’s visuals are often the first thing people notice on Google Play. An app’s screenshots and Feature Graphic quickly introduce what an app is all about and why it’s worth downloading. Google Play allows developers to get creative with aspect ratios that better highlight UI, and improve legibility […]