Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. This expansion brings new opportunities for app developers looking to enhance their visibility and reach a wider audience. With Apple Search Ads, developers […]

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]