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app store optimization strategy Posts

Case Study Spotlight

Adding sprinkles to Dunkin’s ASO

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

Tips & Tricks

Is your app monetization strategy hurting your ASO efforts?

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]

Spotlight

Appy Holidays from The ASO Project

Appy Holidays! As 2017 comes to a close, we wanted to take a moment to reflect on all the exciting things that happened this year relevant to the world of App Store Optimization.   Apple For the first time, Apple revamped their App Store which has a gorgeous UI and improved UX. The new App […]

Tips & Tricks

What to expect when starting an ASO strategy

Your app is finally getting some traction but you’re ready to ramp up. It’s time to start a dedicated App Store Optimization strategy. But what can you expect? Let’s demystify the process of ASO.   Research & Discovery The first step in ASO is research. Start by conducting a full app audit. Check out our ASO […]

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