Google has quietly rolled out several updates to its Store Listing Experiments tool in the Google Play Console. While the core testing capabilities remain largely unchanged, Google has updated the workflow, experiment configuration, and performance metrics. Store Listing Experiments Have Moved The biggest workflow change is that Store Listing Experiments are no longer a standalone […]

It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the key is making sure you’re running an effective test, one that is based on hypothesis and reason. Let’s step back […]

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]