With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements in accessibility, and the addition of Apple Intelligence features all work together to redefine the user experience. Apps that adapt quickly will not only look current but also stand out in an increasingly competitive landscape. […]

Apple introduced App Tags at WWDC and they’re now being rolled out to various apps throughout the App Store. These tags are “AI-generated and then human-reviewed”, giving apps descriptive labels that highlight content, features, or themes. This creates both opportunities and risks. Relevant tags can improve discoverability, but irrelevant or misleading ones may confuse users […]

Apple recently announced tax and pricing updates that affect apps and in-app purchases in several countries. These changes may impact developer proceeds, making it important to understand what’s changing, which markets are affected, and how to adjust. What’s New The updates apply to Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. Apple has adjusted the […]

Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

Organic keyword searches for Custom Product Pages are now LIVE in the App Store. When Apple announced this capability at WWDC last month (check out our recap here), developers were thrilled Apple has finally “matched” the Custom Store Listing value that the Play Store already has. Since their launch, CPPs have dramatically impacted the conversion rates within […]

At WWDC 2025, Apple introduced a series of powerful App Store updates that give developers greater control over how their apps are discovered, presented, and measured. From App Store Tags to keyword-enhanced custom product pages and the debut of a dedicated Games app, these changes mark a new era for App Store Optimization (ASO). Here’s […]

Apple has officially rebranded its performance marketing platform from Apple Search Ads to Apple Ads, reflecting a broader evolution in how and where app promotions can appear within the iOS ecosystem.   What This Rebrand Means This change isn’t just cosmetic — it signals a growing shift beyond search-based placements. Apple Ads now encompasses a […]

Apple has announced a new enhancement to its Apple Search Ads platform: starting March 27, 2025, view-through attribution will be available through the Apple Ads Attribution API. This update allows advertisers to measure app installations resulting not only from ad taps but also from ad impressions, providing a more comprehensive understanding of campaign performance.   […]

The App Store is getting smarter, and for app developers and marketers, this is an important development. Over the last few years, we’ve seen ratings and reviews become a larger and larger factor in the App Store algorithm. Both from keyword ranking positions and conversion rate, star ratings and user feedback play a major role. […]

Apple has released iOS 18.4 Beta 2 for developers, introducing a range of updates that bring fresh features to the table. Let’s explore what’s included, how these changes could impact your app’s performance, and why they’re worth your attention. Here’s a breakdown of the key highlights. Vision Pro App: A Management Hub Apple is introducing […]