Apple has rolled out new updates that give developers more control over managing, promoting, and growing their apps on the App Store. The changes include more flexible app submissions, the ability to create additional custom product pages, and offer codes for every type of In-App Purchase. More Flexibility in App Submissions Apple is giving developers […]

Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps directly from a browser. Instead of needing an iPhone or the App Store app, users can now explore listings, read descriptions, view screenshots, and share links from anywhere. It’s a small change with a big […]

Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]

With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements in accessibility, and the addition of Apple Intelligence features all work together to redefine the user experience. Apps that adapt quickly will not only look current but also stand out in an increasingly competitive landscape. […]

Apple introduced App Tags at WWDC and they’re now being rolled out to various apps throughout the App Store. These tags are “AI-generated and then human-reviewed”, giving apps descriptive labels that highlight content, features, or themes. This creates both opportunities and risks. Relevant tags can improve discoverability, but irrelevant or misleading ones may confuse users […]

Apple recently announced tax and pricing updates that affect apps and in-app purchases in several countries. These changes may impact developer proceeds, making it important to understand what’s changing, which markets are affected, and how to adjust. What’s New The updates apply to Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. Apple has adjusted the […]

Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

Organic keyword searches for Custom Product Pages are now LIVE in the App Store. When Apple announced this capability at WWDC last month (check out our recap here), developers were thrilled Apple has finally “matched” the Custom Store Listing value that the Play Store already has. Since their launch, CPPs have dramatically impacted the conversion rates within […]

At WWDC 2025, Apple introduced a series of powerful App Store updates that give developers greater control over how their apps are discovered, presented, and measured. From App Store Tags to keyword-enhanced custom product pages and the debut of a dedicated Games app, these changes mark a new era for App Store Optimization (ASO). Here’s […]

Apple has officially rebranded its performance marketing platform from Apple Search Ads to Apple Ads, reflecting a broader evolution in how and where app promotions can appear within the iOS ecosystem.   What This Rebrand Means This change isn’t just cosmetic — it signals a growing shift beyond search-based placements. Apple Ads now encompasses a […]