Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

I was at a toy store a few weeks ago shopping for a gift for my nephew, when I realized toy stores are a lot like the app stores. The shelves are stocked with toys the retailer is trying to sell. Most toy stores don’t necessarily manufacture the toys they sell, so it’s important for […]