Google Play is introducing a new feature called Game Trials, designed to make it easier for users to try paid games before purchasing them. The feature allows players to jump into the full version of a paid game for free for a limited time. If they enjoy the experience, they can purchase the game and […]

Google recently announced what it calls “a new era for choice and openness” on Android, introducing a series of updates aimed at expanding how apps are distributed, monetized, and discovered on the platform. While Android has always positioned itself as a more open ecosystem compared to other mobile platforms, these changes suggest the company is […]

Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

Both Apple and Google quietly shipped updates that hint at where app discovery and engagement are heading in 2026. Apple released the iOS 26.4 beta, expanding system-level AI and refining messaging and media experiences. Around the same time, Google pushed Play Services v26.06, highlighting new support for Location and Context processes across devices. iOS 26.4: […]

Google Ads just got a big creative boost with the release of Nano Banana Pro, now fully available inside the platform. This means marketers can generate high-quality AI images directly in Google Ads without switching between tools — a big time-saver for anyone running campaigns. What Makes Nano Banana Pro Stand Out Having Nano Banana […]

Measurement on iOS has changed a lot over the past few years. With stronger privacy rules and new limits on data sharing, Google is rolling out on-device conversion measurement to keep performance tracking accurate while protecting user privacy. This update enables accurate tracking without sending any user identifiers off the device.     Inside Google’s On-Device […]

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These changes make interacting with voice search more intuitive, helping users discover apps more efficiently. Key Updates to Play Store Voice Search The redesigned voice search now includes a bottom sheet that shows recent searches which […]

Sideloading has always been part of what makes Android different. It gives users the freedom to install apps from outside the Play Store, and it has given developers flexibility in how apps are tested, shared, and distributed. That openness is still part of the platform, but will look different soon. Starting this year, any developer […]