The Blog

We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawbacks. Let’s say you’ve decided that you want to try to get invited to one of these services (they both are invitation only). Now the question is: […]

Yesterday was the day of Apple’s unveiling of the new Watch 6 and iPad Air. While we didn’t get a new iPhone, we did finally get a release date for iOS & iPadOS 14 — September 16 (TODAY). Here are some of the key highlights for the iOS 14 release, as well as some new […]

We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC (You can catch our recap here), Apple had announced that developers would have to specifically ask users to allow tracking. This had big implications for revenue […]

If you kept up with the 2020 WWDC, then you should be well versed on all things iOS 14. One of the more exciting details , especially for developers, is the concept of App Clips. With the newest release of Apple’s beta testing app, TestFlight, developers can now start to test App Clips.   What […]

With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I’ve never seen so many people outside running, walking their dogs or biking – and I’m from Florida so that’s saying A LOT. With a lot of […]

We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscribe to a free trial of their premium services. If you choose to opt-in, you get full reign of […]

We all know Apple’s big thing is privacy, privacy, privacy. They’re constantly coming up with new ways to protect and promote users’ privacy. As an iOS user, I kind of appreciate it… But, as someone who works with apps and detailed metrics/KPIs, it can be a little annoying. It sometimes feels like Apple is intentionally […]

Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a lot to look forward to (and get used to!). Let’s check out some of the highlights from the WWDC:   App Clips The new app […]

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Things are heating up and across the U.S., kids are finishing up exams and “chillaxing”. We’re always fans of seasonality and keeping your app relevant top the weather, season, activities, holidays, etc… As summer fun starts to ramp up, it’s time to turn up the heat on your ASO strategy. With kids, teens and college […]