Apple has just introduced a major update to its App Store policies that could change how many developers distribute and monetize apps. The new Mini Apps Partner Program cuts the App Store commission for qualifying mini apps from the usual 30 percent to 15 percent, giving developers a financial incentive to build services inside larger […]

Measurement on iOS has changed a lot over the past few years. With stronger privacy rules and new limits on data sharing, Google is rolling out on-device conversion measurement to keep performance tracking accurate while protecting user privacy. This update enables accurate tracking without sending any user identifiers off the device.     Inside Google’s On-Device […]

Apple has released iOS 18.4 Beta 2 for developers, introducing a range of updates that bring fresh features to the table. Let’s explore what’s included, how these changes could impact your app’s performance, and why they’re worth your attention. Here’s a breakdown of the key highlights. Vision Pro App: A Management Hub Apple is introducing […]

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product Pages and Product Page Optimization to come to the App Store and, until yesterday, we thought we’d have to wait until 2022. Let’s look at […]

Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a lot to look forward to (and get used to!). Let’s check out some of the highlights from the WWDC:   App Clips The new app […]

In case you missed it, Apple had their annual Worldwide Developers Conference (WWDC) yesterday. During the keynote, Apple introduced iOS 13, watchOS 6, iPadOS, macOS Catalina and some other exciting products & news. The overwhelming focus of WWDC this year was user privacy and better software performance for devices. Following the typical Apple calendar, iOS […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]

Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This feature is called Creative Sets. Creative sets pull from the preview videos and screenshots you upload to your product page. Now the recent expansion […]

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]