Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]

The ASO Project has launched Gradation Media, which is a dedicated conversion rate optimization team, built to combine App Store Optimization expertise with professional designers and video editors. The goal is simple: improve conversion rates within the app stores and turn visibility into real growth. From creative strategy to design execution, every asset is built […]

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly within conversations. Tasks that once required jumping between different tools can now be completed entirely in ChatGPT. Developers can use the Apps SDK to integrate apps and make sure they appear at the right moment. Apps in ChatGPT Apps appear […]

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

Apple recently announced tax and pricing updates that affect apps and in-app purchases in several countries. These changes may impact developer proceeds, making it important to understand what’s changing, which markets are affected, and how to adjust. What’s New The updates apply to Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. Apple has adjusted the […]

Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

At WWDC 2025, Apple introduced a series of powerful App Store updates that give developers greater control over how their apps are discovered, presented, and measured. From App Store Tags to keyword-enhanced custom product pages and the debut of a dedicated Games app, these changes mark a new era for App Store Optimization (ASO). Here’s […]

That’s a wrap for MAU Las Vegas 2025! It was a great experience for our team, seeing a lot of our awesome clients, and meeting new people hunting for the best ASO service providers and Apple Ads management solutions. I remember attending conferences 7-10 years ago, at a time when we had to explain what […]

The ASO Project will be in Las Vegas May 20-22 at the MAU Vegas conference —widely recognized as the “grandmaster of mobile app growth conferences.” This three-day event brings together over 2,000 mobile marketing leaders, product professionals, and growth innovators from across six continents. Contact us to set up a dedicated meeting, or visit us […]