Apple introduced App Tags at WWDC and they’re now being rolled out to various apps throughout the App Store. These tags are “AI-generated and then human-reviewed”, giving apps descriptive labels that highlight content, features, or themes. This creates both opportunities and risks. Relevant tags can improve discoverability, but irrelevant or misleading ones may confuse users […]

Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

Apple has released iOS 18.4 Beta 2 for developers, introducing a range of updates that bring fresh features to the table. Let’s explore what’s included, how these changes could impact your app’s performance, and why they’re worth your attention. Here’s a breakdown of the key highlights. Vision Pro App: A Management Hub Apple is introducing […]

Apple is continuing to push its “Search the Way You Talk” messaging in the App Store. Apple is encouraging users to search in a more natural, spoken, way. The example provided in their messaging is “apps that help me work out” versus searching just “workout” or “workouts”. Additionally, we’re seeing more and more long-tail keywords […]

Apple has unveiled a suite of new features on the App Store, aimed at empowering developers to better connect with audiences, spotlight app stories, and expand subscription offerings. With these updates, developers have more opportunities to drive app visibility and engagement, ensuring their app stands out in the marketplace. Here’s a look at these updates—and […]

Apple’s Worldwide Developers Conference (WWDC) 2024 has begun, leaving the tech community buzzing with excitement over the latest innovations and updates from Cupertino. As always, the event was a showcase of Apple’s cutting-edge technology and its vision for the future. While Apple Intelligence and new AI integrations stole the show, here’s a summary of the […]

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]

Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Apple’s roadmap on its operating systems and gives hints at upcoming features that will shape the app landscape. WWDC 2024 should prove to be no different, with […]

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]