The Blog

Google Ads just got a big creative boost with the release of Nano Banana Pro, now fully available inside the platform. This means marketers can generate high-quality AI images directly in Google Ads without switching between tools — a big time-saver for anyone running campaigns. What Makes Nano Banana Pro Stand Out Having Nano Banana […]

Apple Ads recently released a new beta bidding option called Maximize Conversions. For a platform that has always been on the simpler side compared to Google or Meta, this is a pretty meaningful upgrade. It shows that Apple is starting to move toward smarter, more automated ways of helping advertisers drive more installs. What Maximize […]

The holidays are all about connection, generosity, and sharing moments with the people who matter most. For apps, this is the perfect time to lean into messaging that encourages giving, sharing, and inviting others to join in. Who Benefits Most from Gift-Oriented Messaging Some types of apps naturally lend themselves to this approach. Fitness apps, […]

The holiday season is one of the most important times of the year for app store visibility. Traffic rises fast, competition increases, and people enter the stores with a clear mindset around gifting, deals, entertainment, and end-of-year planning. Seasonal assets help an app feel fresh and relevant in this environment. A listing that reflects the […]

The holiday season is here, and mobile activity is picking up fast. People are shopping, exploring new apps, and making more purchases from their phones than ever. It’s one of the biggest times of the year for app visibility and engagement—and one of the most competitive. With so many developers pushing updates, discounts, and seasonal […]

Apple has just introduced a major update to its App Store policies that could change how many developers distribute and monetize apps. The new Mini Apps Partner Program cuts the App Store commission for qualifying mini apps from the usual 30 percent to 15 percent, giving developers a financial incentive to build services inside larger […]

Apple has rolled out new updates that give developers more control over managing, promoting, and growing their apps on the App Store. The changes include more flexible app submissions, the ability to create additional custom product pages, and offer codes for every type of In-App Purchase. More Flexibility in App Submissions Apple is giving developers […]

Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps directly from a browser. Instead of needing an iPhone or the App Store app, users can now explore listings, read descriptions, view screenshots, and share links from anywhere. It’s a small change with a big […]

Measurement on iOS has changed a lot over the past few years. With stronger privacy rules and new limits on data sharing, Google is rolling out on-device conversion measurement to keep performance tracking accurate while protecting user privacy. This update enables accurate tracking without sending any user identifiers off the device.     Inside Google’s On-Device […]

Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]