Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps directly from a browser. Instead of needing an iPhone or the App Store app, users can now explore listings, read descriptions, view screenshots, and share links from anywhere. It’s a small change with a big impact on accessibility and marketing.
What’s New on Web
The biggest change is that App Store listings can now be viewed like regular websites. Each app has a shareable public URL with the full listing, including screenshots, descriptions, ratings, reviews, version history, and developer info. Users can explore apps from any browser on desktop or mobile, even without an Apple device.
More Ways to Reach Users
The shift brings new discovery paths that did not exist before. App listings can now be shared like landing pages anywhere on the web. This supports blog links, influencer recommendations, cross-promotion, email campaigns, and paid ads. More visibility can lead to more impressions, higher install intent, and better engagement.
What This Change Signals
The web rollout brings the App Store closer to platforms like Google Play, which has long supported full web browsing. It creates a more open discovery funnel and makes it easier to drive installs from outside Apple’s ecosystem. It also raises the possibility that future updates could introduce web-based installs or additional account features.
The Impact Moving Forward
The App Store coming to the web removes a barrier that has been in place for years. Discovery becomes more open, more shareable, and more accessible. For developers, it creates new opportunities to send traffic directly to product pages and reach users in more places online.
Interested in improving visibility with the new web rollout? Contact us today to learn how we can help!
