The holidays are all about connection, generosity, and sharing moments with the people who matter most. For apps, this is the perfect time to lean into messaging that encourages giving, sharing, and inviting others to join in.
Who Benefits Most from Gift-Oriented Messaging
Some types of apps naturally lend themselves to this approach. Fitness apps, subscription services, membership or premium upgrade apps, and creative apps like photo, card, or design tools can all frame their offerings as thoughtful, meaningful gifts. When users see an app as something they can share with friends or family, it elevates its value beyond personal use.
Why This Works During the Holidays
User behavior changes in December in ways that feel very natural for the season. People are already thinking about generosity, connection, and spending meaningful time with others. Because of that, “give, share, invite” messaging feels especially relevant. During this time, users are spending more time on their phones, looking for simple but meaningful gift ideas, searching for experiences they can enjoy with friends or family, and more willing to upgrade or purchase when it feels thoughtful or personal.
Gift-oriented messaging fits directly into this mindset. It taps into familiar feelings like nostalgia, togetherness, and warmth, while still supporting real business results such as stronger intent, higher conversions, and a greater sense of trust in the product.
How to Make Your Messaging Shine
The key is to highlight the act of giving or sharing in a way that feels natural. Simple phrases like:
- “Give the gift of mindfulness”
- “Share the holiday joy with friends and family. Invite now!”
Messages like these are clear and warm at the same time. They instantly tie your app to the spirit of the season and help users feel like they are doing something meaningful, not just installing another app.
Benefits Beyond Installs
Gift-oriented messaging isn’t just about initial downloads. When users are encouraged to invite others or share the app, it creates a ripple effect, expanding the reach organically. Plus, positioning an app as a thoughtful gift can increase the perceived value, which can lead to more subscriptions, premium upgrades, or long-term engagement.
Even a small gifting angle can lift engagement during the busiest stretch of the year. Contact us today to learn how we can help!
