Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

In addition to the expansion to Mexico, Switzerland and Canada last November, Apple Search ads are now officially available in France, Germany, Italy, Spain, Japan and South Korea. This roll out has been much anticipated by Search Ads users everywhere as the platform’s popularity skyrockets. As Search Ads expands to availability in now 13 countries, this […]

What’s more helpful than user feedback? Organized user feedback. With the release of iOS 11.3, Apple added review sorting by category. This feature is rolling out to iPhone, iPad, and iPod touch. Users can now sort reviews by 4 categories: Most Helpful, Most Favorable, Most Critical, and Most Recent. Most Helpful This sorted category displays reviews […]

A feature that the App Store has been lagging on is now finally available to developers – App Store Pre-orders! Developers can now list apps in the App Store up to 90 days prior to release (minimum 2 days). Only new apps that have never been published on the App Store qualify for the pre-order […]

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]

We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store. Each of the stores has taken steps to eliminate spam and blackhat tactics, but there are definitely still people/companies out there that can game the system. Google has been taking steps to identify and eliminate […]

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]