Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]