Google recently announced what it calls “a new era for choice and openness” on Android, introducing a series of updates aimed at expanding how apps are distributed, monetized, and discovered on the platform. While Android has always positioned itself as a more open ecosystem compared to other mobile platforms, these changes suggest the company is […]

Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

Both Apple and Google quietly shipped updates that hint at where app discovery and engagement are heading in 2026. Apple released the iOS 26.4 beta, expanding system-level AI and refining messaging and media experiences. Around the same time, Google pushed Play Services v26.06, highlighting new support for Location and Context processes across devices. iOS 26.4: […]

Measurement on iOS has changed a lot over the past few years. With stronger privacy rules and new limits on data sharing, Google is rolling out on-device conversion measurement to keep performance tracking accurate while protecting user privacy. This update enables accurate tracking without sending any user identifiers off the device.     Inside Google’s On-Device […]

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawbacks. Let’s say you’ve decided that you want to try to get invited to one of these services (they both are invitation only). Now the question is: […]

Google has been slowly overhauling the Play Store and Play Store Console since it’s I/O 2019 conference. In the past few days, it’s officially rolled out its redesign of the Play Store. To say that the Play Store has changed a little would be an understatement. Let’s look at how the Play Store has changed: […]

If you checked your app listing on the Play Store in the past week, you may have noticed that your app’s rating has changed. Earlier this year, Google announced that they would be changing how apps would be rated on the Play Store. The new ratings have been available to developers for some time now, […]

At Google I/O, Google announced that it would be revamping its Google Play Console to provide developers with more data insights from the Play Store. Launching yesterday (7/31), you can find those new insights in your developer console now. Here’s some tips to help you read all the new data you just gained. New Install […]