Many apps see the same pattern every year. Traffic goes up. Installs spike. Then things slowly settle back down. That tapering is often brushed off as normal. Seasonal demand fades, user interest cools, and teams move on. But the drop itself usually is not the real issue. The issue is how the spike is used. […]

OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly within conversations. Tasks that once required jumping between different tools can now be completed entirely in ChatGPT. Developers can use the Apps SDK to integrate apps and make sure they appear at the right moment. Apps in ChatGPT Apps appear […]

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]