The holiday season is here, and mobile activity is picking up fast. People are shopping, exploring new apps, and making more purchases from their phones than ever. It’s one of the biggest times of the year for app visibility and engagement—and one of the most competitive. With so many developers pushing updates, discounts, and seasonal […]

We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscribe to a free trial of their premium services. If you choose to opt-in, you get full reign of […]

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]