Google App Ads: New "Promotions" Asset

Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is rolling out to more users, so check your account today!    

What Are Promotions Assets?

Promotions Assets are designed to highlight sales and promotions directly within your ads, making them more appealing to users searching for the best deals. By integrating these assets into App Ads, advertisers can create a more engaging and value-driven experience, increasing the likelihood of user interaction.  

Why It’s Important for App Advertisers

While web ads benefit from a wider variety of targeting options and assets, app ads have traditionally been more restricted. Promotions Assets help bridge this gap by allowing advertisers to showcase special deals and discounts, giving them a competitive edge in the crowded app marketplace.  

Key Benefits of Promotions Assets

1. Improved Visibility: Promotions stand out to users actively searching for deals.
2. Value Addition: Highlighting discounts directly in ads adds incentive for users to take action.
3. Targeted Appeal: Draw in deal-seeking users who are more likely to convert.

 

Still in Beta

Promotions Assets are currently in beta, meaning not all advertisers may have access yet. However, this rollout is a promising glimpse into the future of app ad enhancements.  

How They Work

When added to your Search Network text ads, Promotions Assets will appear alongside your ad copy, catching the attention of users looking for offers. They not only enhance the ad’s appeal but also create a more streamlined path to conversion for your promotions. When applied to Display network assets, there is an overlayed bar with the offer messaging.  

Final Thoughts

Advertisers that use Google App Ads struggle with its limitations for advertising iOS and Android apps, but Google has effectively rolled out targeting and now new asset types to provide advertisers more flexibility and capabilities.We find Google Ads can be a very effective channel for apps on both stores when properly optimized. Google App Ads "Promotions" assets bring much-needed improvements and value to app advertising, offering a way to better compete with the robust capabilities of web ads. While still in its early stages, this feature is worth exploring to maximize the impact of your app campaigns. Stay tuned for further updates as this beta feature continues to evolve!   Need help setting up Promotion assets or with Google App Ads (UAC) management? Contact us today to learn how we can help!