Google Ads just got a big creative boost with the release of Nano Banana Pro, now fully available inside the platform. This means marketers can generate high-quality AI images directly in Google Ads without switching between tools — a big time-saver for anyone running campaigns. What Makes Nano Banana Pro Stand Out Having Nano Banana […]

Google Play’s “Custom Audiences” feature is a powerful targeting tool that allows developers and marketers to create more personalized and effective app campaigns within the Google Play ecosystem — particularly when running campaigns through Google App Ad Campaigns or managing in-app promotions. Custom audiences are groups that developers create using user data. These groups help […]

Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is […]