Google Play’s “Custom Audiences” feature is a powerful targeting tool that allows developers and marketers to create more personalized and effective app campaigns within the Google Play ecosystem — particularly when running campaigns through Google App Ad Campaigns or managing in-app promotions. Custom audiences are groups that developers create using user data. These groups help […]

Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is […]