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How to use your app preview in video marketing

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How to use your app preview in video marketing

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Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use video to improve your app store optimization through app specific video marketing.

1. Create a preview video for your App Store, Play Store and Amazon Product Pages

Did you know that users that engage with your video are 2x more likely to install?! That’s great evidence for creating an effective preview. Read our previous article for 5 steps to creating a high converting app preview video

 

2. Reuse your video on the following ad platforms:

Facebook  & Instagram Ads

SnapChat Ads

YouTube Video Ads

 

3. Partner with The ASO Project to create and manage your video marketing strategy

We have created high-converting previews for many of our clients’ apps. Most recently, we’ve completed videos for CBS Sports and a fun dating app called Klique. Our video experts are specialized in animation, videography and the latest trends in video marketing. With shortening attention spans and a shift in where viewers choose to consume video, The ASO Project team has the native attention needed to propel your preview into the right place at the right time. Check our Klique’s Snapchat ad, and the CBS Sports app preview video below:

 

Drop us a request for a discovery phone call. We will discuss your needs and help you formulate a strategy for your app preview and video marketing!

Video Marketing & ASO | App Preview | Design | The ASO Project: App Store Optimization

Erin Schnittker | Lead Designer & Marketing Manager |

Erin Schnittker
Lead Designer & Marketing Manager

Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.

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