When you secure a featured spot in the App Store, you are sure to see a spike in downloads and installs. Just check out the results that two of our clients experienced after a feature:
It’s every developer’s dream to achieve a spot in the App Store’s featured section, but what’s a dev to do in order to get a feature? It’s important to have a solid App Store Optimization foundation that shows Apple you have an excellent, high-quality product.
Other items that Apple specifically lists that they want to see are:
The obvious benefit is an influx of installs. But did you know that after you get featured, you’re likely to continue to see an install benefit from improved rankings? By utilizing an ASO strategy, you can capitalize on the influx of installs and increased download velocity to rank better for your keywords and subsequently enjoy a prolonged state of impressions, pageviews and installs. It’s true! Features are the gift that keep on giving. It’s a great idea to use your feature status to market your app as well! Brag a little; why not? But remember, it all starts with a high-quality, well-optimized app!
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