We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018.
Convenience is King
Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition at an all time high, more and more people switch to voice search as a constant form of behavior every day. The shift to voice search has come about largely because people like the convenience of the medium.
All of these virtual assistants deliver mobile apps in voice search results. These can come as either web search results, app store search results or App Store categories. The challenge for developers is how to use this new search variable to their advantage in the app stores.
For example, you can see below that different phrasing of the same question can return several different results in iOS 11:
How to optimize your app for Voice Search:
research the questions users are posing in relation to your app category (forums like Quora and Reddit are great places to discover more about your target audience and their needs)
think about the long tail keywords user’s might use in voice search and use them in your product page
use conversational language in your app’s description
app localization will be even more important with user’s speaking with their local slang and languages
pay special attention to your listings on geo-location social sites, especially Yelp, Foursquare, and Facebook.
With the recent releases of iOS 11 and Android Oreo, it’s important to stay up to date with the changes that could potentially affect your app’s ranking and success across the app stores. Sign up below to receive the latest news as well as tips and tricks right in your inbox.
Erin Schnittker is a graphic design & digital marketing expert with 8 years of experience in content strategy, creation and design. She has worked on a significant number of household brand names, successfully optimizing their inbound marketing schemes to best attract, covert, close and delight consumers on an international basis. Erin’s unique understanding of user behavior and App Store Optimization, has proven to be a winning combination when applied to the creative optimization of our clients’ apps.