View-through attribution coming to ASA Attribution API

Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs.

1. Introduction of “claimType”:
   • A new static field, “claimType,” will be included in all payloads starting this November. This field will identify whether an install originated from a view (impression) or a click (tap on an ad).
   • For now, “claimType” will only return “Click” until view-through attribution is fully available next spring.
2. “impressionDate” for Detailed Payloads:
   • When view-through attribution launches, “impressionDate” will also be available for more granular tracking in detailed payloads, allowing advertisers to track when impressions led to app installs.

Why This Matters

This new functionality will enable advertisers to measure installs driven by ad views and clicks separately, providing a clearer picture of campaign performance and user engagement. It’s recommended to integrate “claimType” into your tracking setup in preparation for the full rollout.

Stay tuned for more updates as view-through attribution becomes available, helping you refine your Apple Search Ads strategies for better insights and results.

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