The ASO Project has launched Gradation Media, which is a dedicated conversion rate optimization team, built to combine App Store Optimization expertise with professional designers and video editors. The goal is simple: improve conversion rates within the app stores and turn visibility into real growth. From creative strategy to design execution, every asset is built […]

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland. Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT. Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad […]