Google Play is introducing a new feature called Game Trials, designed to make it easier for users to try paid games before purchasing them. The feature allows players to jump into the full version of a paid game for free for a limited time. If they enjoy the experience, they can purchase the game and […]

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]