The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed in 2024 following a ruling on anti-competitive practices at the center of Epic Games’ lawsuit. With the court’s decision, Google must move forward without delay, signaling a major shift for the Play Store ecosystem. What […]

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the mobile gaming experience: Play Games Sidekick and Google Play Level Up. While they serve different purposes, together they reflect Google’s push to make mobile gaming smarter, more supportive, and more rewarding for both players and […]

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These changes make interacting with voice search more intuitive, helping users discover apps more efficiently. Key Updates to Play Store Voice Search The redesigned voice search now includes a bottom sheet that shows recent searches which […]

Google is testing a new Gemini-powered feature in the Play Store that lets you ask specific questions about an app to get clear, instant answers right on the app’s page. It’s designed to make understanding apps easier and save you time digging through reviews or descriptions. “Ask Play About This App” This new feature utilizes […]

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]

Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Google has been hard at work rehabbing the Google Play Store this year. Just a little over the week ago, we got to see the all new redesign that they did. It appears as though they aren’t stopping there. Some changes are coming to how Google displays preview videos:   Autoplay Currently, when users tap […]

In the past week, Google has been prompting its Android developers to “Add tags” to their apps. The Play Store developer has been bringing in some major overhauls in the past year and tags are just one of the ways Google is hoping to improve the Play Store.   How do tags work? Google allows […]

Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]