Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]

OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly within conversations. Tasks that once required jumping between different tools can now be completed entirely in ChatGPT. Developers can use the Apps SDK to integrate apps and make sure they appear at the right moment. Apps in ChatGPT Apps appear […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]