Organic keyword searches for Custom Product Pages are now LIVE in the App Store. When Apple announced this capability at WWDC last month (check out our recap here), developers were thrilled Apple has finally “matched” the Custom Store Listing value that the Play Store already has. Since their launch, CPPs have dramatically impacted the conversion rates within […]

At WWDC 2025, Apple introduced a series of powerful App Store updates that give developers greater control over how their apps are discovered, presented, and measured. From App Store Tags to keyword-enhanced custom product pages and the debut of a dedicated Games app, these changes mark a new era for App Store Optimization (ASO). Here’s […]

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out. It’s brief, direct, and can significantly influence user decisions. In this post, we’ll delve into the essence of App Store promotional text and […]