UPDATED January 22, 2026: New Apple Ads placements going live in the App Store March 3 Search has always been one of the strongest drivers of app discovery, and Apple is about to make it even more valuable for advertisers. Apple recently shared that starting in early 2026, App Store search results will include additional […]

Apple has officially rebranded its performance marketing platform from Apple Search Ads to Apple Ads, reflecting a broader evolution in how and where app promotions can appear within the iOS ecosystem.   What This Rebrand Means This change isn’t just cosmetic — it signals a growing shift beyond search-based placements. Apple Ads now encompasses a […]