Google is quietly testing a new feature in the Play Store called Play Shorts, a feed of short videos showing apps and games in action. Instead of scrolling through screenshots or reading descriptions, users can watch quick clips demonstrating how an app works and install it directly from the video. A New Format for App […]

The holiday season is one of the most important times of the year for app store visibility. Traffic rises fast, competition increases, and people enter the stores with a clear mindset around gifting, deals, entertainment, and end-of-year planning. Seasonal assets help an app feel fresh and relevant in this environment. A listing that reflects the […]