Apple has finally shared new details about how the App Store ranks and recommends apps. This is the first time the company has publicly explained how its recommendation algorithm works, giving developers a rare look behind the curtain. Along with this update, Apple introduced new fee tiers for developers, which now influence how apps get […]

Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Apple’s roadmap on its operating systems and gives hints at upcoming features that will shape the app landscape. WWDC 2024 should prove to be no different, with […]

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

In early November, Apple released its latest algorithm updates that determine said search results within the App Store. While this is something Apple continuously improves upon, the latest version made such dramatic changes to search results that mobile app developers and industry observers couldn’t help but chime in. If you work in the marketing industry, […]