Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use video to improve your app store optimization through app specific video marketing.
Did you know that users that engage with your video are 2x more likely to install?! That’s great evidence for creating an effective preview. Read our previous article for 5 steps to creating a high converting app preview video
We have created high-converting previews for many of our clients’ apps. Most recently, we’ve completed videos for CBS Sports and a fun dating app called Klique. Our video experts are specialized in animation, videography and the latest trends in video marketing. With shortening attention spans and a shift in where viewers choose to consume video, The ASO Project team has the native attention needed to propel your preview into the right place at the right time. Check our Klique’s Snapchat ad, and the CBS Sports app preview video below:
Drop us a request for a discovery phone call. We will discuss your needs and help you formulate a strategy for your app preview and video marketing!
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