Apple’s Mini Apps Partner Program

Apple has just introduced a major update to its App Store policies that could change how many developers distribute and monetize apps. The new Mini Apps Partner Program cuts the App Store commission for qualifying mini apps from the usual 30 percent to 15 percent, giving developers a financial incentive to build services inside larger host apps.

How the Program Works

The reduced fee comes with conditions, but they’re designed to support a consistent, safe user experience. To qualify, a mini app must be built inside a host app that uses Apple’s systems for payments, age verification, and other required technologies. In exchange, developers benefit from lower costs and the ability to tap into a host app’s built-in audience. Instead of relying solely on App Store discovery, a mini app can use the traffic, features, and behavior patterns of a larger platform.

Why Mini Apps Matter

For developers deciding whether this model makes sense, the opportunity is both financial and strategic. Beyond the fee reduction, a mini app allows a product to live where users already spend time. If the experience works well as a lightweight tool, mini game, or utility that enhances a larger platform, building inside a host app offers reach without the friction of pushing a new standalone download. The host app becomes the entry point, and your effort can focus on value, retention, and in-app revenue.

Ideal Scenarios for Mini Apps

This new program makes sense for use cases that don’t need all the overhead of a standalone app. Things like booking tools, on-the-go customer support features, rewards check-ins, or simple add-on utilities fit naturally inside a larger app. For developers already working with partners or platforms, this gives a smoother way to release features that reach users quickly.

Looking Ahead

Apple’s new program gives developers another path to grow on iOS. Whether a mini app is used for payments, support tools, quick tasks, or bite-sized services, the reduced fee makes the idea more practical. It’s a straightforward policy change that opens the door to new formats and more experimentation without adding extra friction.

Curious how this could work for your app? Contact us today to learn how we can help!