Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I…
This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to…
In this age of Amazon delivery drones, it's of paramount importance to stay relevant for e-commerce shops. But how do…
We're always looking for new ways to improve conversion rates. So what's a new tactic with an old page variable?…
Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you're…
You don't have to be a branding expert to see the difference in aesthetic between Apple's App Store and Google's…
Have you ever been frustrated that you can't convey your app's complete features or offerings in 5 screenshots? Worry no…
The two app store giants, The Apple App Store and Android Google Play Store have long reigned supreme as the…
App Store Optimization is a dynamic practice. All app stores are constantly changing and improving their algorithms to best serve…
If you've been a reader for a while you know that the key to a successful acquisition strategy is continually…