That’s a wrap for MAU Las Vegas 2025! It was a great experience for our team, seeing a lot of our awesome clients, and meeting new people hunting for the best ASO service providers and Apple Ads management solutions.
I remember attending conferences 7-10 years ago, at a time when we had to explain what ASO stands for and why it matters. Fast forward to today and now we’re working with ASO Managers, ASO and marketing teams and getting asked about strategy rather than definition.
It’s amazing to see the focus and resources dedicated to ASO these days, and we’ve built a team that helps our clients scale their efforts and deliver game-changing results.
ASO importance is growing rapidly and we’re adapting to changes and demands in order to stay at the forefront of service providers.
Measurement on iOS has changed a lot over the past few years. With stronger privacy…
Apple has released an update to AdServices that brings attribution support for pre-order app campaigns.…
The ASO Project has launched Gradation Media, which is a dedicated conversion rate optimization team,…
The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store.…
OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly…
Google is rolling out a major update to its Play gaming platform, introducing two new…