When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re…
App Store Optimization never ends, it's an ongoing process and strategy that needs to be constantly maintained. You have to…
App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle,…
The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and…
With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has…
Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the…
Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google…
From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year…
Apple Search Ads (ASA) have become a necessary part of any app's user acquisition strategy in 2019. We have seen…
We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because…