New Apple Search Ads Tap-Through & View-Through Metrics

1 year ago

Apple has again improved its Search Ads reporting by introducing “Tap-Through” and “View-Through” metrics, along with the previously available “Total”…

App Store Enhancements from WWDC

1 year ago

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers…

WWDC 2024: AI, Innovation and Excitement

1 year ago

Apple’s Worldwide Developers Conference (WWDC) 2024 has begun, leaving the tech community buzzing with excitement over the latest innovations and…

Custom Store Listings, for Keywords!

1 year ago

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per…

ASA Expands to Brazil and LATAM on April 23

2 years ago

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil,…

WWDC 2024 – iOS 18, AI & ASO Opportunities

2 years ago

Slated to start on June 10th, Apple's Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and…

Boost ASA Performance with SAM

2 years ago

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager…

iOS 17.4 Introduces Alternative App Store Capabilities in EU

2 years ago

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively…

Apple Search Ads Expands to Brazil and LATAM

2 years ago

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several…

Search Ads: Basic vs Advanced vs Pro

2 years ago

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have…