App Store Preview Available on Web

8 months ago

Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps…

Google’s On-Device Conversion Measurement for iOS Apps

9 months ago

Measurement on iOS has changed a lot over the past few years. With stronger privacy rules and new limits on…

Apple AdServices “Pre-Order” Attribution Update

9 months ago

Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes…

Introducing Gradation Media by The ASO Project

9 months ago

The ASO Project has launched Gradation Media, which is a dedicated conversion rate optimization team, built to combine App Store…

What the Supreme Court Ruling Means for Google

9 months ago

The U.S. Supreme Court has rejected Google’s request to pause changes to the Play Store. These reforms were first proposed…

Using Apps Inside ChatGPT

9 months ago

OpenAI has transformed ChatGPT from a chat tool into a platform where apps run directly within conversations. Tasks that once…

Google’s “Play Games AI Sidekick” and “Level Up”

9 months ago

Google is rolling out a major update to its Play gaming platform, introducing two new features aimed at reshaping the…

iOS 26 Updates That Could Impact Your App’s Visibility

10 months ago

With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements…

App Tags Go Live in App Store Connect

10 months ago

Apple introduced App Tags at WWDC and they're now being rolled out to various apps throughout the App Store. These…

Redesigned Voice Search in Google Play

10 months ago

Google has refreshed the Play Store’s voice search, introducing a modern interface, better accessibility, and a built-in search history. These…