Apple Search Ads Expands to 21 New Countries

10 months ago

Apple has announced the expansion of Apple Search Ads to 21 new countries, opening up exciting opportunities for app developers…

View-through attribution coming to ASA Attribution API

11 months ago

Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be…

New ASA Search Tab Ad Format

1 year ago

Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps…

New Apple Search Ads Tap-Through & View-Through Metrics

1 year ago

Apple has again improved its Search Ads reporting by introducing “Tap-Through” and “View-Through” metrics, along with the previously available “Total”…

App Store Enhancements from WWDC

1 year ago

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers…

WWDC 2024: AI, Innovation and Excitement

1 year ago

Apple’s Worldwide Developers Conference (WWDC) 2024 has begun, leaving the tech community buzzing with excitement over the latest innovations and…

Custom Store Listings, for Keywords!

1 year ago

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per…

ASA Expands to Brazil and LATAM on April 23

1 year ago

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil,…

WWDC 2024 – iOS 18, AI & ASO Opportunities

1 year ago

Slated to start on June 10th, Apple's Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and…

Boost ASA Performance with SAM

1 year ago

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager…