App Store Optimization is always evolving and changing. As Apple and Google look for new ways to display apps modify…
Today I spoke with Shani Rosenfelder over at AppsFlyer about Google's announcements at GDC regarding new ranking algorithm factors. We discussed…
Over the last few years, we've seen more and more factors included in an app's ranking. ASO used to focus…
Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method…
Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple…
Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of…
Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for…
For serious publishers, there’s nothing more crucial than accurate data. The more data you have, the better. Accurate data helps…
Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better…
Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up”…