Why Q1 Is A Overlooked Growth Opportunity for Apps

1 week ago
Melisa Hadzic

Many apps see the same pattern every year. Traffic goes up. Installs spike. Then things slowly settle back down. That…

Apple Ads Is Expanding Search Results Placements

1 month ago

UPDATED January 22, 2026: New Apple Ads placements going live in the App Store March 3 Search has always been…

New Nano Banana Pro in Google Ads

1 month ago

Google Ads just got a big creative boost with the release of Nano Banana Pro, now fully available inside the…

Apple Ads Launches “Maximize Conversions”

2 months ago

Apple Ads recently released a new beta bidding option called Maximize Conversions. For a platform that has always been on…

Gift-Oriented Messaging: “Give, Share, Invite”

2 months ago

The holidays are all about connection, generosity, and sharing moments with the people who matter most. For apps, this is…

Seasonal Assets That Help Apps Stand Out

2 months ago

The holiday season is one of the most important times of the year for app store visibility. Traffic rises fast,…

Mobile Wins the Holidays

2 months ago

The holiday season is here, and mobile activity is picking up fast. People are shopping, exploring new apps, and making…

Apple’s Mini Apps Partner Program

2 months ago

Apple has just introduced a major update to its App Store policies that could change how many developers distribute and…

Apple Introduces App Store Improvements for Developers

3 months ago

Apple has rolled out new updates that give developers more control over managing, promoting, and growing their apps on the…

App Store Preview Available on Web

3 months ago

Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps…