USA Today’s ASO News

5 years ago

In today’s digital age, the world around us is constantly evolving. Social media, apps, laptops, phones, smart watch — they…

Apple Shares Algorithm Secrets

5 years ago

If you keep an eye out for all news ASO, then you might have seen a little article published by…

The importance of app vitals

5 years ago

As Apple and Google's app store algorithms evolve, more and more factors are coming in to play for App Store…

Is your Play Store short description visible?

5 years ago

In the Play Store, Google provides a metadata field called the "Short Description" which allows developers to enter up to…

Utilizing a CPA Goal in Apple Search Ads

5 years ago

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and…

Crafting convincing callouts

5 years ago

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal…

Fortifying Fortnite’s ASO

5 years ago

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand…

AE + ASO = more sales?

5 years ago

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the…

Optimizing & Understanding UAC Data

5 years ago

Google's UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC…

Adding sprinkles to Dunkin’s ASO

5 years ago

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of…