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<\/a><\/p>\n\u00a0Mobile Commerce Optimization Strategy<\/span><\/h1>\nStep 1: Optimize your app & product page<\/h1>\nGraphics with global appeal<\/h2>\n
The first and most important step is getting a solid brand look across your m-commerce app collateral: icon, screenshots, preview video and user interface design. These creative pieces\u00a0need to draw the attention of users who are constantly scrolling at the speed of light. Learn more about designing graphics for the App Store and Play Store here<\/a>.<\/p>\nLocalization<\/h2>\n
If you’re taking your e-commerce business global through your app, make sure to include localization in your mobile commerce optimization strategy. Optimizing your app and app store product page to show a user’s native language is a huge growth tactic. Kissmetrics<\/a> stated that 75% of consumers prefer to buy products in their native language.<\/p>\nDon’t speak every language in the app stores? Get help from native speakers with our localization<\/a> service.<\/p>\nEmphasis on ease of checkout mobile pay solutions<\/h2>\n
It’s important to make the barrier to conversion as small as possible. Mobile payment solutions like Apple Pay, Android Pay and PayPal\u00a0are essential for ease of checkout and add a sense of security to mobile transactions for your users.<\/p>\n
Importance of push notifications<\/h2>\n
Using smart push notifications to push promotions and special offers can result in a surprisingly high reengagement rate, purchase conversion rate or repeat purchase rate! Wow! That’s a lot of positivity from a simple push.<\/p>\n
<\/p>\n
Step 2: Market your optimized app<\/h1>\nPartnering with influencers<\/h2>\n
Influencer marketing isn’t new anymore but there are new areas influencers are reaching their customers. Platforms like Snapchat and Instagram stories allow users to include links to web pages (or app store pages!) which are huge, virtually untapped opportunities for brand partnerships. What’s more is that these type of partnership promotions have tangible, measurable results.<\/p>\n
Influencers are the ticket into niche communities and what they say to their followers doesn’t fall on deaf ears. These social media celebrities have a true peer to peer\u00a0influence\u00a0<\/em>on what their followers think, wear, eat and do in their free time.<\/strong><\/p>\nWe offer curated influencer advertising<\/a> opportunities to boost m-commerce conversion rates. If you are interested in talking about a custom influencer marketing campaign for your app, contact us<\/a>\u00a0for a free discovery session.<\/p>\nRemarketing campaigns<\/h2>\n
Use remarketing ads via Google Adwords, Facebook and Instagram to further convince customers to return to your app to place an order. Learn more about remarketing to Play Store app users online here<\/a>.<\/p>\n
Graphics with global appeal<\/h2>\n
Localization<\/h2>\n
If you’re taking your e-commerce business global through your app, make sure to include localization in your mobile commerce optimization strategy. Optimizing your app and app store product page to show a user’s native language is a huge growth tactic. Kissmetrics<\/a> stated that 75% of consumers prefer to buy products in their native language.<\/p>\n Don’t speak every language in the app stores? Get help from native speakers with our localization<\/a> service.<\/p>\n It’s important to make the barrier to conversion as small as possible. Mobile payment solutions like Apple Pay, Android Pay and PayPal\u00a0are essential for ease of checkout and add a sense of security to mobile transactions for your users.<\/p>\n Using smart push notifications to push promotions and special offers can result in a surprisingly high reengagement rate, purchase conversion rate or repeat purchase rate! Wow! That’s a lot of positivity from a simple push.<\/p>\n <\/p>\n Influencer marketing isn’t new anymore but there are new areas influencers are reaching their customers. Platforms like Snapchat and Instagram stories allow users to include links to web pages (or app store pages!) which are huge, virtually untapped opportunities for brand partnerships. What’s more is that these type of partnership promotions have tangible, measurable results.<\/p>\n Influencers are the ticket into niche communities and what they say to their followers doesn’t fall on deaf ears. These social media celebrities have a true peer to peer\u00a0influence\u00a0<\/em>on what their followers think, wear, eat and do in their free time.<\/strong><\/p>\n We offer curated influencer advertising<\/a> opportunities to boost m-commerce conversion rates. If you are interested in talking about a custom influencer marketing campaign for your app, contact us<\/a>\u00a0for a free discovery session.<\/p>\n Use remarketing ads via Google Adwords, Facebook and Instagram to further convince customers to return to your app to place an order. Learn more about remarketing to Play Store app users online here<\/a>.<\/p>\nEmphasis on ease of checkout mobile pay solutions<\/h2>\n
Importance of push notifications<\/h2>\n
Step 2: Market your optimized app<\/h1>\n
Partnering with influencers<\/h2>\n
Remarketing campaigns<\/h2>\n